Social Media Image Sizing Guide 2023

Social Media Image Sizing Guide 2023

As social media becomes more prevalent than ever before, the landscape of all these different platforms seems ever-changing. When it comes to uploading images, finding the proper dimension sizes for all these platforms can become a surprisingly difficult task. To help with this, we’ve created a guide to help cover your bases for image sizing in 2023.

Just as it was the general rule last year, a square 1:1 ratio, typically 1080×1080 pixels (px) will work the best across most platforms. This accounts for profile pictures and most posting formats.

To make sure all your content is reaching your audience, it’s always best practice to leave a sufficient border around the edge of your image posts. This ensures that your audience will be able to see all the information contained inside of the image. Sufficient spacing for your content is especially important on platforms that tend to crop images to fit into a grid size, such as Instagram and Pinterest.

Different devices will change how your images appear to users. It is important to consider these aspects, and make sure your content is as visible as possible to users. Unless you want to appeal to a specific device over another, it is best practice to make sure your content appears in the middle with sufficient spacing around it.

Download our cheat sheet for 2023 social media posting dimensions, or book a one-on-one marketing coaching session to ensure that you’re maximising your business’s potential! We can also create your social media images for you and ensure the correct sizing is used across all platforms with our professional Perth graphic design services.

Social Media Size Guide

Post originally published May 2022, updated February 2023.