What is SEO, and why is it so important for your business?

SEO (search engine optimisation), is about building a website’s RELEVANCY, POPULARITY, and TRUST, in order to achieve higher search engine rankings. As a combination of literally hundreds of different ranking factors, search engine optimisation enables your website to be more easily ‘read’ and indexed by Google and other search engines.

On-page SEO factors including copywriting, page titles, and meta descriptions work to make your site more relevant. Off-page elements such as links and social media work to increase your business’s popularity. Technical SEO improves the user experience to build trust. These three key factors of SEO work together to help your website rank higher on search engine result pages (SERPs). Achieving a higher position significantly increases organic website traffic, and can generate more sales or leads for your business.

Search engine’s success rides on providing users with the best answer to their queries, and as such are updating their ‘rules’ and algorithms constantly. It’s a fickle game, with ever-changing goalposts. Stay competitive with a data-driven SEO campaign developed by our experts.

Tried and True SEO Services

We provide expert SEO services to Perth businesses that work. Don’t just take our word for it – check out our client testimonials! We work closely with you to get to know your business, set clear goals, and manage your ongoing SEO to promote long-lasting success.

Boost your sites rankings

Our step-by-step SEO process

Get To Know You & Your Business

Through detailed meetings and consultations with you, we get to know you, your business, and your products and services, and work with you to determine your SEO and business goals.

Detailed Research

Conducting thorough industry, competitor, and keyword research to better understand your market, will help us to determine what it’s going to take to get your website SEO optimised.

Initial Website Audit

We perform an initial site audit of your existing website (if you’ve got one), for a detailed look at what’s working, and what needs to improve in order to reach your goals.

SEO Strategy

From the information gathered in steps 1,2, and 3, we develop a thorough SEO strategy for your website. It will include keyword selection, website changes, and suggestions for mapping out new website pages.

Analytics

Data is the key to a successful SEO campaign. This means making sure important SEO tracking and auditing software such as Google Analytics, Search Console, Tag Manager, and Bing Webmasters are all correctly set up. This will allow us to track your website’s success, and be alerted if something isn’t working.

On-Site SEO Management

Using best practice SEO principles we’ll make sure your website looks great. By optimising every element of on-page SEO, we can give your audience a great experience that’s relevant to them.

SEO Copywriting

Using our keyword research as a guide, we can re-write your website content to rank higher on SERPs. Content is king, so we take the time to make sure it’s perfect. As part of our ongoing SEO management services, we’ll write new pages and blog posts so your website stays relevant.

Technical SEO Management

Leave the tech issues to the pros! Our web development pros make sure your website operates perfectly. Checking site speed, reducing image sizes, and optimising for mobile viewing will ensure your website looks great, and performs exactly as it should.

Off-Site SEO Management

Through sustained off-site SEO practices, we can build your business’s online popularity. Social media management and link-building practices are how we sustain ongoing popularity. Employing this for your business will help you stay successful for many years to come.

Monthly SEO Reporting

We’ll keep you informed the whole way. With monthly SEO reporting to keep you updated, you can focus on running your business. If you like, we can also set up monthly meetings to discuss your SEO progress, and answer any questions you might have. We’re here for you!

Why Choose Bloom?

Simply put, because we’re Perth SEO specialists that actually care!

Gone are the days of wondering why sales have dipped, or constantly trying to think of new social media content. We’ll take care of every aspect of your search engine optimisation, from webpage updates to Google My Business, leaving you to do what you do best. Our SEO strategies are results-oriented, driven by elite content, expert web development, and ongoing audits for sustained success.

Our SEO Success Stories

Frequently Asked Questions

How much does SEO in Perth cost?

This totally depends! Every business’s needs are different, and costs vary depending on the industry, business size, length of project…the list goes on! Beware of agencies touting a single price for SEO services. A personalised approach to SEO is an absolute necessity to ensure ongoing success. Get in touch with us to find out about our competitive SEO pricing

What is the difference between SEO and SEM?

The main difference between SEO and search engine marketing (SEM), is that SEO is relatively free, while SEM involves paid Google ads. Paid ads sit at the top of SERPs, but costs vary depending on search terms, competition, and time. SEO focuses on a sustained approach to success by building relevancy, trust, and popularity.

How does SEO work on WordPress?

WordPress is extremely SEO-friendly and makes the whole process very easy. In the backend editor, you can see a variety of suggestions to make your content more SEO optimised, with no plugins needed. At Bloom Digital we use WordPress for all our web design and development, and can provide coaching to clients wishing to manage their own business sites.

Do I need a website if I have Google My Business?

Yes! While Google My Business (GMB) listings are extremely beneficial to SEO, they shouldn’t replace a well-designed website. Your website is where customers learn all about what you do and what you provide. A GMB listing simply offers contact information and location, with perhaps some images or reviews. It’s not enough information to give your customers the exceptional online experience they expect.

Client Reviews

Find out how we can help you BLOOM!






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