What is SEO, and why is it so important for your business?
SEO (search engine optimisation) is about building a website’s RELEVANCY, POPULARITY, and TRUST in order to achieve higher search engine rankings. As a combination of literally hundreds of different ranking factors, search engine optimisation enables your website to be more easily ‘read’ and indexed by Google and other search engines.
On-page SEO factors, including copywriting, page titles, and meta descriptions, work to make your site more relevant. Off-page elements such as links and social media work to increase your business’ popularity. Technical SEO improves the user experience to build trust. These three key factors of SEO work together to help your website rank higher on search engine result pages (SERPs). Achieving a higher position significantly increases organic website traffic, and can generate more sales or leads for your business.
Search engine’s success rides on providing users with the best answer to their queries, and are as such updating their ‘rules’ and algorithms constantly. It’s a fickle game, with ever-changing goalposts. Stay competitive with a data-driven SEO campaign developed by our experts.
On-Page, Off-Page and Technical SEO
On-page or on-site SEO is all about the relevancy of your website. This means optimising content and back-end elements so the page is able to be easily read by search engines and people. Traditionally, text was ‘stuffed’ full of specific keywords to achieve higher search engine rankings, however, times have changed. As Google’s algorithms improve, its expectations of what makes a high-ranking website grow. Now, it’s no longer enough to simply inject ‘X’ amount of keywords into text. The focus should instead be on providing relevant and valuable content. Search engine services were designed to deliver the most accurate answer to users’ questions. So, it’s in your best interest to find out what your customers are asking for through keyword research. Using this research, you can provide them with an engaging, suitable website that best answers their queries.
Off-page SEO, also known as off-site SEO, deals with actions taken outside of your own website to increase search engine rankings. Successful off-page search engine optimisation boosts popularity by playing the long game. It requires other websites, businesses, and customers, to link to your website and create social network chatter. Over time, this improves your online reputation and search engine rankings. There are methods of self-creating links through online directories. This is a simple way of speeding up the process and taking off-page SEO into your own hands. You may also ask customers, or industry contacts to include links to your site in their own online content. Strong search engine optimisation strategies should be built around establishing long-term growth and success, and off-page SEO is an important function for achieving this.
Technical SEO refers to the behind-the-scenes elements of your website that make it easier for Google to read and index. It builds trust with users by ensuring the web page experience is quick, seamless, and glitch-free.
Working alongside on-page SEO, these tactics work to ensure the user experience is perfect. Ensuring links lead to the right places, and improving site speed are just a couple of examples of technical search engine optimisation. Employing the services of a professional SEO agency can ensure the technical elements of your website are taken care of by experts.
Why Is SEO Important?
SEO is important because it builds trust with customers, and creates ongoing business success. By optimising your website to rank higher on SERPs, you can find new customers, build a better brand, increase conversions, and grow your bottom line! It’s all about creating an exceptional user experience and delivering value to your audience. Investing in an ongoing SEO strategy will help you to stay at the top of your game.
Tried and True SEO Services
We provide expert SEO services to Perth businesses that work. Don’t just take our word for it – check out our client testimonials! We work closely with you to get to know your business, set clear goals, and manage your ongoing SEO to promote long-lasting success.
We want to give your business the best chance of a #1 search ranking. To do this, we’ll develop a well-rounded search engine optimisation strategy incorporating on-site, off-site, and technical SEO principles. We begin by meeting with you in person to get to know you and your business. Using a combination of SEO techniques, we develop a strategy to perfectly fit your business needs, in a time frame that suits you.
SEO Keyword Research
Keyword research is vital to a successful SEO strategy. At Bloom Digital, we use a variety of tools such as Google Keyword Planner, and SEMrush, to paint an accurate picture of the keywords required to achieve a higher rank for your website. They also allow us to see what competitors are doing well, and guide us to understanding what needs to be done to improve your business’s rankings.
With keyword research completed, we move on to creating content briefs, using the findings as a foundation. SEO copywriting ensures the content on your website is optimised properly, by placing keywords naturally through text as opposed to keyword ‘stuffing’. We can re-write your existing website content, and make suggestions for new pages to boost your website’s rankings.
For smaller, local businesses it’s extremely important to have your local search engine optimisation on point. Keeping your Google My Business (GMB) listing information up to date helps your customers to find and contact you. Plus, even if users don’t specify a location in their searches, Google can use their location to give them local suggestions. Failing to update your GMB could have you missing out on valuable leads! As part of our ongoing SEO management services in Perth, we take care of this all for you, leaving you to do what you do best.
Ecommerce search engine optimisation works hand in hand with on-page and technical SEO. It ensures all the systems on your product pages, contact forms, and carts work as they should. This creates an exceptional user experience, which in turn boosts search engine rankings and sales. Our expertise in building and maintaining e-commerce websites ensures your business’s online purchasing platforms are primed, and ready to go.
For businesses looking to cater to the international market, we can help. We use international SEO tactics as well as the usual strategies to optimise your international user’s experience.
Conversion Rate Optimisation
Conversions are the macro, or micro-goals, associated with a website that involves a desired action being taken. For example, if your business sells product, a macro-goal would be the user buying your product. A micro-goal could be signing up for an email list. Conversion rate optimisation (CRO) refers to the ongoing process of increasing the number of visitors taking the desired action. It performs a vital role in SEO management by helping to ensure while you increase traffic to your website, you also benefit from increases in sales or leads. Converting your site users into customers is the ultimate goal of digital marketing and SEO tactics.
Our step-by-step SEO process
Get To Know You & Your Business
Through detailed meetings and consultations with you, we get to know you, your business, and your products and services, and work with you to determine your SEO and business goals.
Conducting thorough industry, competitor, and keyword research to better understand your market will help us to determine what it’s going to take to get your website SEO optimised.
Initial Website Audit
We perform an initial site audit of your existing website (if you’ve got one), for a detailed look at what’s working, and what needs to improve in order to reach your goals.
From the information gathered in steps 1, 2 and 3, we develop a thorough SEO strategy for your website. It will include keyword selection, website changes, and suggestions for mapping out new website pages.
Data is the key to a successful SEO campaign. This means making sure important SEO tracking and auditing software such as Google Analytics, Search Console, Tag Manager, and Bing Webmasters are all correctly set up. This will allow us to track your website’s success, and be alerted if something isn’t working.
On-Site SEO Management
Using best practice SEO principles, we’ll make sure your website looks great. By optimising every element of on-page SEO, we can give your audience a great experience that’s relevant to them.
Using our keyword research as a guide, we can re-write your website content to rank higher on SERPs. Content is king, so we take the time to make sure it’s perfect. As part of our ongoing SEO management services, we’ll write new pages and blog posts so your website stays relevant.
Technical SEO Management
Leave the tech issues to the pros! Our web development pros make sure your website operates perfectly. Checking site speed, reducing image sizes, and optimising for mobile viewing will ensure your website looks great, and performs exactly as it should.
Off-Site SEO Management
Through sustained off-site SEO practices, we can build your business’s online popularity. Social media management and link-building practices are how we sustain ongoing popularity. Employing this for your business will help you stay successful for many years to come.
Monthly SEO Reporting
We’ll keep you informed the whole way. With monthly SEO reporting to keep you updated, you can focus on running your business. If you like, we can also set up monthly meetings to discuss your SEO progress, and answer any questions you might have. We’re here for you!
Why Choose Bloom?
Simply put, because we’re Perth SEO specialists that actually care!
Gone are the days of wondering why sales have dipped, or constantly trying to think of new social media content. We’ll take care of every aspect of your search engine optimisation, from webpage updates to Google My Business, leaving you to do what you do best. Our SEO strategies are results-oriented, driven by elite content, expert web development, and ongoing audits for sustained success.
Proven SEO Results
Early in 2021 Bloom Digital was named as a Finalist in the SEO Effectiveness category at the Aus Web Awards, for our work with Mapel Building. We developed a dedicated SEO strategy, built them a brand new website, and achieved a #1 ranking on Google for ‘commercial builders Perth.’
Ongoing SEO Campaigns
We understand the need for flexibility, and thrive in creating ongoing relationships with our clients. We won’t make you sign a locked-in long-term contract. Our minimum length SEO campaign is 3 months, as we’ve found it takes at least this long to see results. Anything less is simply not worth it.
Perth SEO Consultants
Enlist the services of a professional SEO consultant in Perth to take your business to the next level! We love teaching others the art of SEO, and offer our clients one on one meetings to discuss their business’s progress, while imparting our wisdom to help you better understand the processes.
Our SEO Success Stories
Frequently Asked Questions
This totally depends! Every business’s needs are different, and costs vary depending on the industry, business size, length of project…the list goes on! Beware of agencies touting a single price for SEO services. A personalised approach to SEO is an absolute necessity to ensure ongoing success. Get in touch with us to find out about our competitive SEO pricing
The main difference between SEO and search engine marketing (SEM), is that SEO is relatively free, while SEM involves paid Google ads. Paid ads sit at the top of SERPs, but costs vary depending on search terms, competition, and time. SEO focuses on a sustained approach to success by building relevancy, trust, and popularity.
WordPress is extremely SEO-friendly and makes the whole process very easy. In the backend editor, you can see a variety of suggestions to make your content more SEO optimised, with no plugins needed. At Bloom Digital we use WordPress for all our web design and development, and can provide coaching to clients wishing to manage their own business sites.
Yes! While Google My Business (GMB) listings are extremely beneficial to SEO, they shouldn’t replace a well-designed website. Your website is where customers learn all about what you do and what you provide. A GMB listing simply offers contact information and location, with perhaps some images or reviews. It’s not enough information to give your customers the exceptional online experience they expect.
Find out how we can help you BLOOM!
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