SEO Perth
A local, award-winning, organically-obsessed SEO company in Perth. At Bloom Digital, SEO is part of (almost) everything we do. From building websites using the best SEO practices or reverse-engineering your existing site for search engines to paid search engine marketing, SEO is at the core.
Start Ranking on Google
APAC Search Awards’ Best SEO Agency Two Years Running
What is SEO, and why is it so important for your business?
SEO (search engine optimisation) is about building your website’s RELEVANCY, POPULARITY, and TRUST in order to achieve higher search engine rankings. Search engine optimisation enables your website to be more easily ‘read’ and indexed by search engines and large language models (LLMs), such as ChatGPT.
On-page SEO factors, including copywriting, page titles, and meta descriptions, work to make your site more relevant. Off-page elements such as links and social media work to increase your business’ popularity. Technical SEO improves the user experience to build trust.
Achieving a higher position significantly increases organic website traffic, and can generate more sales or leads for your business. Search engine’s success rides on providing users with the best answer to their queries, and are as such updating their ‘rules’ and algorithms constantly. It’s a fickle game, with ever-changing goalposts. Stay competitive with a data-driven SEO campaign developed by our agency experts.
On-Page, Off-Page and Technical SEO
On-Page SEO
On-page or on-site SEO is all about the relevancy of your website. This means optimising content and back-end elements so the page is able to be easily read by search engines and people. As search engines evolve, expectations of what makes a high-ranking website grow. It’s no longer about injecting ‘X’ amount of keywords into text. The focus should instead be on providing relevant and valuable content that matches the intent of the user making the search query. Structuring your content in easily digestible formats is also key to boosting visibility in AI Overviews and LLMs.
Off-Page SEO
Off-page SEO, also known as off-site SEO, boosts your website’s popularity through other websites, businesses, and customers linking to your website and mentioning your brand online. Over time, this improves your online reputation and search engine rankings. There are methods of self-creating links through online directories. This is a simple way of speeding up the process and taking off-page SEO into your own hands. The best SEO strategies are built around establishing long-term growth and success, and off-page SEO is an important function for achieving this.
Technical SEO
Technical SEO refers to the behind-the-scenes elements of your website that make it easier for search engine and AI crawlers to read and index. It builds trust with users by ensuring the web page experience is quick, seamless, and glitch-free. Working alongside on-page SEO, these practices work to ensure the user experience is perfect. Ensuring links lead to the right places, and improving site speed are just a couple of examples of technical search engine optimisation. Employing the services of a professional SEO agency can ensure the technical elements of your website are taken care of by specialists.
Generative Engine Optimisation (GEO)
Search is no longer just about rankings. AI systems summarise, recommend and cite brands directly. From SEO and GEO topic research, including trending blogs and keywords to technical SEO implementation, such as structured data, to allow AI bots to more easily understand your content, Bloom Digital’s generative engine optimisation services ensure your brand is mentioned, trusted, and surfaced in AI-generated answers.
Tried and True SEO Services
SEO builds trust with your audience to generate ongoing business success. By optimising your website to rank higher or be cited in AI answers, you can find new customers, build a better brand, increase conversions, and grow your bottom line. It’s all about creating an exceptional user experience and delivering value to your audience.
By working closely with you to get to know your business and goals, we work to meet your key priorities and establish a strong SEO base. Don’t just take our word for – check out our testimonials to hear about how we’ve helped businesses like yours to bloom.
SEO Strategy
We want to give your business the best chance of a #1 search ranking. To do this, we’ll develop a well-rounded SEO strategy incorporating on-site, off-site, and technical SEO principles. We begin by meeting with you in person to get to know you and your business, to identify the key markers of success and prioritise accordingly.
SEO Keyword Research
Keyword research is vital to a successful SEO strategy. At Bloom Digital, we use a variety of tools such as Google Keyword Planner and SEMrush to paint an accurate picture of the keywords required to achieve a higher rank for your website. They also allow us to see what competitors are doing well, and guide us to understanding what needs to be done to improve your business’s rankings.
SEO Copywriting
With keyword research completed, we move on to creating content briefs or full copy, using the findings as a foundation. SEO copywriting ensures the content on your website is optimised properly, by placing keywords naturally through text as opposed to keyword ‘stuffing’. We can rewrite your existing website content and make suggestions for new pages to boost your website’s rankings and AI citations.
Local SEO
For local businesses it’s extremely important to have your local SEO on point. Keeping your Google Business Profile (GBP) information up to date helps your customers to find and contact you. Plus, even if users don’t specify a location in their searches, Google can use their location to give them local suggestions. Failing to update your GBP could have you missing out on valuable leads! As part of our ongoing SEO management services in Perth, we take care of this all for you, leaving you to do what you do best.
eCommerce SEO
Ecommerce search engine optimisation works hand in hand with on-page and technical SEO. It ensures all the systems on your product pages, contact forms, and carts work as they should. This creates an exceptional user experience, which in turn boosts search engine rankings and sales. Our expertise in building and maintaining e-commerce websites ensures your business’s online purchasing platforms are primed, and ready to go.
Generative Engine Optimisation (GEO)
SEO is no longer about just optimising for Google. With the launch of generative AI models like Chat GPT, Gemini, Copilot, and more, we now need to ensure you appear across all these platforms. This practice is called generative engine optimisation, or GEO. Using the building blocks of SEO, we’ll continue layering new techniques to get you seen, wherever your audience is searching.
Conversion Rate Optimisation (CRO)
Conversions are the goals associated with a website that involves a desired action being taken. For example, if your business sells product, a goal would be the user buying your product, or signing up for an email list. Conversion rate optimisation (CRO) is the ongoing process of increasing the number of visitors taking the desired action. It performs a vital role in SEO by helping to ensure that while you increase traffic to your website, you also benefit from increases in sales or leads. Converting your site users into customers is the ultimate goal of digital marketing and SEO.
Our Award-Winning SEO Process
Get To Know You & Your Business
Through detailed meetings and consultations with you, we get to know you, your business, and your products and services, and work with you to determine your SEO and business goals.
Detailed Research
Conducting thorough industry, competitor, and keyword research to better understand your market will help us to determine what it’s going to take to get your website SEO optimised.
Initial Website Audit
We perform an initial site audit of your existing website (if you’ve got one), for a detailed look at what’s working, and what needs to improve in order to reach your goals.
SEO Strategy
From the information gathered in steps 1, 2 and 3, we develop a thorough SEO strategy for your website. It will include keyword selection, website changes, and suggestions for mapping out new website pages.
Analytics
Data is the key to a successful SEO campaign. This means making sure important SEO tracking and auditing software such as Google Analytics, Search Console, Tag Manager, and Bing Webmasters are all correctly set up. This will allow us to track your website’s success, and be alerted if something isn’t working.
On-Site SEO Management
Using best practice SEO principles, we’ll make sure your website looks great. By optimising every element of on-page SEO, we can give your audience a great experience that’s relevant to them.
SEO Copywriting
Using our keyword research as a guide, we can re-write your website content to rank higher on SERPs. Content is king, so we take the time to make sure it’s perfect. As part of our ongoing SEO management services, we’ll write new pages and blog posts so your website stays relevant.
Technical SEO Management
Leave the tech issues to the pros! Our expert web developmers make sure your website operates perfectly. Checking site speed, reducing image sizes, and optimising for mobile viewing will ensure your website looks great, and performs exactly as it should.
Off-Site SEO Management
Through sustained off-site SEO practices, we can build your business’s online popularity. Social media management and link-building practices are how we sustain ongoing popularity. Employing this for your business will help you stay successful for many years to come.
Monthly SEO Reporting
We’ll keep you informed the whole way. With monthly SEO reporting to keep you updated, you can focus on running your business. If you like, we can also set up monthly meetings to discuss your SEO progress, and answer any questions you might have. We’re here for you!
Organically Obsessed Perth SEO Specialists
From elite content to expert web development, our in-house SEO experts take a holistic approach to optimising your website.
There is no secret sauce here – just proven SEO practices driven by the latest data and algorithm updates.
Proven SEO Results
In 2021, Bloom Digital were Finalists at the Aus Web Awards. Since then, we’ve been Winners and Finalists at the 2024 APAC Search Awards, plus Winners of the Best Small SEO Agency at the 2025 and 2026 APAC Search Awards!
Ongoing SEO Campaigns
We understand the need for flexibility, and thrive in creating ongoing relationships with our clients. By maintaining your site’s SEO in the long term, we’re able to keep you ahead of the competition when changes happen.
Empowering You
We love teaching others the art and science of SEO, and offer one on one meetings to discuss your business’s progress, while imparting our wisdom to help you better understand the processes.
Why We’re Perth’s Best SEO Agency – Check Out Our Success Stories
Frequently Asked Questions
SEO pricing in Perth varies greatly depending on your industry and business size, and whether you’re engaging an SEO agency or freelancer. A Perth digital agency like Bloom offers the expertise and manpower of a team, with our retainers starting from $3,000 plus GST per month. Freelancers are a more affordable option for small businesses or start-ups.
Beware of agencies touting a single price for SEO services; a personalised approach is an absolute necessity to ensure ongoing success. Get in touch with us to find out about our competitive SEO pricing.
SEO refers to search engine optimisation, which involves implementing a series of optimisations to your website to improve organic (free) search engine rankings. Search engine marketing (SEM) involves paid advertising (such as Google Ads or Bing Ads), which sit at the very top of SERPs. SEM costs vary depending on search terms, competition, and time.
Optimising your website for search engines includes a wide variety of on-page, off-page and technical tasks. Some examples of SEO work we implement may include:
- Fixing broken links
- Improving user experience (UX)
- Optimising your Google Business Profile
- Publishing more helpful content with EEAT principles
- Increasing your website’s loading speeds
- Rectifying sitemap or indexing issues
- Organising external links pointing back to your site
Plus many, many more!
You’ll receive monthly SEO performance reports, which outline:
- Month-on-month performance results for your key performance indicators
- Performance insights on key metrics as they relate to strategies or work recently completed
- Exports from reporting software such as Google Analytics and Semrush
- Summary of marketing work undertaken and implemented, plus upcoming strategies or tasks
SEO is a long-term, ongoing process of constantly adjusting to evolving algorithms and improving your website over time. Patience is important, as it can take upwards of 4-6 months to see tangible results, especially if your industry is highly competitive.
At Bloom, we provide transparent, honest advice when we first meet with you to ensure your business goals and timelines are aligned with the services you’re seeking.
We’ll never make false promises or guarantees, and beware of any company or consultant saying otherwise.
Client Reviews
"We engaged Bloom Digital to design our website and run all of our paid marketing and SEO for us. They got our new business ranking at the top of Google for golf driving ranges within months, and we are very happy with the results! Thanks for all your great work and support Bloom."
Nicholas d'Avoine
Working with Bloom Digital has been a great experience. Their personable and proactive approach has given us real clarity around our marketing efforts. The results have been impressive, and it’s made a noticeable difference in how we attract and convert new clients.
Tony Palmer
"I've worked with Sara and the team at Bloom Digital for several years and I can recommend them with confidence. Brooke has been excellent with SEO and Kat has provided a wealth of knowledge and experience to help improve our results. We have tried many different agencies over the past 10 years so it's great to find an agency that is responsive and effective. Thank you!"
Alex K
"We’ve been working with the Bloom team since day one, and they’ve felt like an extension of our own team. From branding and design to marketing and SEO, they’ve supported us through every stage of growing our business.
They really took the time to understand our vision and have helped us bring it to life in a way that feels authentic and professional. Their responsiveness, creativity and insight have been a huge part of our success. We’re so grateful to have them on our side!"
Holly Moore
"We couldn’t be happier with the incredible work from Bloom Digital! From the very beginning, their team has been nothing short of amazing. They guided us through every step—naming, branding, packaging design, website design— and now, as we step into marketing, their expertise continues to shine. Their attention to detail, creativity, and ability to bring our vision to life have been outstanding. We’re so grateful to have them in our journey to launching our new company and highly recommend them to anyone looking for a team that truly cares about delivering excellence. Thank you Bloom!"
Jake and Christie Ball
"Can’t recommend the Bloom team highly enough. Bloom created our website and work on our seo, our search ranking results have improved dramatically and speak for themselves. Brilliant company to deal with."
Linda McKirdy
"We connected with the team at Bloom from the very first meeting. The journey they took us on to understand our business and our vision was remarkable and insightful, and that shows in the rebranding and new website they produced for us. Our clients and professional partners love the new feel and have given amazing feedback. Thanks to the whole team at Bloom, but especially Charlotte, Kim, and Sarah, and of course Sara. You have given us a new branding that perfectly captures our values and purpose."
Tilenni Stiles
"Sara and the team at Bloom Digital are amazing. They took my existing website and created a whole new masterpiece I like to call 'The Quan'. I highly recommend!"
Daniel Bremer
Last year I employed Sara from Bloom Digital to create our new website and manage our marketing for us.
It is so refreshing to find someone who actually cares about my business and is always responsive to my needs, and I have no hesitation in recommending Sara and her team.
Jeff Rodwell
Nobody makes a better website!
Sara is the loveliest person to deal with and her work ethic and attention to detail are second to none.
Sara and her team always make you feel at home when you’re in their office and there’s ALWAYS a good laugh!
They put up with a lot from me and I couldn’t be happier with the end result!
Sebastian Otley
Find out how we can help you BLOOM!
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