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    SEO Optimisation For Images

    seo optimisation for images bloom digital marketing tip illustration vector

    Optimising SEO for images on your website has many benefits to your website performance and rankings. We’ll show you what strategies and tools you can use to optimise your images and run a high functioning website! Optimising images means decreasing the file size of an image/photo, but ensuring that it is still a great quality image. This improves on-site SEO by helping search engines pick up your website faster. Use our strategies below to make your website faster and aesthetically pleasing at the same time! 

     

    Reducing File Size for Faster Loading Speeds

    Ever wondered why your website takes longer to load than other websites? This may be caused by the images/photos on your website slowing down the loading process with their large file sizes. Slow loading times lead visitors to become impatient and leave. It is important to compress the images on your website to boost website speed, website performance and improve overall on-site SEO. This will create a positive user experience and better ranking opportunities. You can compress your JPEGs or PNGs with the free tools below!

    Image compress tools:

     

    Alternatively, you can download the ‘Tiny Compress‘ or ‘WP Smush It‘ WordPress plugins to automatically compress images on upload, and compress images without affecting image quality.

     

    Writing Alt Text for SEO 

    By writing text alternative for your images, you are improving your overall on-site SEO and will help search engines pick up keywords in the alt text, helping your website’s rankings. You will need to ensure that the alt text descriptions are relevant to the image so search engines can help determine the best image to return a user’s question. This will basically be describing what the image is exactly, so if the image doesn’t load, people will still know what it was meant to be. This helps with accessibility and for search engines to connect this with relevant searches.

    For example, you would definitely understand what a “pink business card” was compared to “IMAGE_201027”. That’s the same with search engines!

     

    Customising Image File Names With An SEO-Friendly Name

    Google will be able to help you rank better if you change your images file name to a name that pairs with the image. This will help search engines match your image to the subject and help users find what they are searching for. If you change your image file name from the random text such as, “IMAGE_03948”, to, “bright-pink-flower”, it will let users and search engines understand the image and direct it to those who are searching with these terms.

     

    Now that you know some tips about optimising your images for a faster website, check your speed with Google’s speed tester.

    Want more image tips? Read our 2020 Social Media Size Guide for extra image sizing Marketing Tip.

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