Get the good kind of traffic with SEO Website Copywriting

Have you paid a graphic designer or website agency to build you a gorgeous website, but it’s just not getting any traffic? Unfortunately, these sorts of services are often a massive waste of your money. Without professional SEO (search engine optimisation) copywriting, your lovely site just gets lost in the vast space of the web. 

At Bloom Digital, our SEO copywriters have a deep appreciation of the local landscape in which you do business. They’re also SEO experts who understand the need for a balance between writing for people and writing for Google. This means they write engaging, interesting, and helpful website content for your customers, while using proven SEO techniques to boost Google rankings.

website design perth, infographic reads AWA 2021 finalist ausralian web awards on a split black and purple background

Why is copywriting so important for your business?

Every single business on the planet can benefit from professional copywriting. Writing your own content may seem like a simpler, cheaper option, and this may be true for some. But if you want to take your business’s website to the next level, you need professional copywriting. 

Copywriting helps you remain professional across all marketing materials, and it maintains a brand voice that helps your audience connect with you. Professional copywriting benefits businesses of all sizes, even those not looking to grow or get more customers.

Why choose Bloom Digital for your copywriting?

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Frequently Asked Questions

Copywriting is a niche skill that uses specific persuasive writing techniques to encourage desired actions to be taken. It encompasses all writing across your marketing collateral from your website, to brochures, social media captions, and emails.

Successful copywriting will accurately capture the essence and personality of your business. This enhances brand recognition and loyalty, and can give your business a real-world boost by increasing sales or leads.

Of course you can! Many business owners choose to write their own content, if this is something you enjoy or are interested in, we can help. We’re an SEO agency, so we’ll do the keyword research and provide you with content briefs to help guide your SEO writing. This allows you to have control over your site’s content, while at the same time ensuring you have all the keyword research to inform and guide your writing.

The main difference between copywriting and content writing is the intent. Copywriting is a very specific style of writing that leads the reader to take a specific action. It’s very persuasive and direct, and will usually be followed by a call to action.

Content writing is much more conversational and engaging. You’ll see this style of writing in blog posts or email marketing, with the goal being to hook the reader and tell them a story. Content writing is more creative and less scientific than copywriting.

Absolutely, we do this for many of our clients who prefer to do their own writing, or already have much of their website written already. We begin with keyword research and will go through your content with a fine-tooth comb to ensure it’s optimised and ready for Google to love.

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