Get the good kind of traffic with SEO Website Copywriting
Have you paid a graphic designer or website agency to build you a gorgeous website, but it’s just not getting any traffic? Unfortunately, these sorts of services are often a massive waste of your money. Without professional SEO (search engine optimisation) copywriting, your lovely site just gets lost in the vast space of the web.
At Bloom Digital, our SEO copywriters have a deep appreciation of the local landscape in which you do business. They’re also SEO experts who understand the need for a balance between writing for people and writing for Google. This means they write engaging, interesting, and helpful website content for your customers, while using proven SEO techniques to boost Google rankings.
Keyword Research & Planning
An important aspect of successful SEO copywriting is strong keyword research and planning. We use keyword research tools such as Google Ads Keyword Planner and SEMrush to do this for our clients. With this information, we make informed decisions about which keywords to target for your business.
We do keyword planning to develop a content brief laying out the structure of text for the webpage. From here, our copywriters begin writing in a way that uses keywords as they would normally be used in conversation. This makes your site easier to read and more interesting for your audience and pleases Google’s algorithm, especially the new helpful content update of August 2022.
UX Optimised Content
It’s so important to remember SEO isn’t all about keywords. We know Google rewards websites that provide users with the best experience. This means we must think about and target the reasons why users would come to your site. This determines the tone of the writing and language used for specific web pages.
For example, service pages will generally use an authoritative, informative tone. This signals to your audience you know what you’re talking about and encourages them to trust you. On the other hand, your ‘About Us’ page can be more relaxed and conversational. Injecting your business’s personality into this page lets users know what your business stands for, and makes it easier for them to relate to you.
Google Algorithm Updates
Significant Google algorithm updates in recent years have been all about providing users with informative, valuable and helpful content. Most recently, the ‘helpful content’ update devalues websites with incorrect, unhelpful or spammy information. The EAT (expertise, authority, trust) and YMYL (your money your life) updates encourage brands to provide website content that they are experts in. This results in a higher level of trust when users reach your website.
So what does this mean for copywriting? Copywriters need to research information for many different businesses across various industries. Part of their expertise is being able to accurately write content for these businesses in a way Google appreciates. For example, a lawyer’s web copy must be factually correct and helpful to their users. These factors have a massive impact on SEO, because Google ultimately rewards websites that offer audiences the most value.
Why is copywriting so important for your business?
Every single business on the planet can benefit from professional copywriting. Writing your own content may seem like a simpler, cheaper option, and this may be true for some. But if you want to take your business’s website to the next level, you need professional copywriting.
Copywriting helps you remain professional across all marketing materials, and it maintains a brand voice that helps your audience connect with you. Professional copywriting benefits businesses of all sizes, even those not looking to grow or get more customers.
Why choose Bloom Digital for your copywriting?
At Bloom Digital, we understand running a business can be stressful, time-consuming, and overwhelming. The online world might be something you’re intimidated by, don’t have the time for, or are simply not interested in. That’s where we come in. We’re always here to answer your questions and help you create sustained business growth with awesome digital solutions.
We’re so passionate about helping businesses, we want to empower our clients to help themselves! Our one-on-one marketing coaching sessions help small business owners manage many aspects of their own online marketing including teaching you how to do your own SEO copywriting. We also offer free marketing tips and tricks for you to pick up some extra nuggets of wisdom!
We Get Results
Our copywriters aren’t just great writers. They’re trained and experienced in persuasion techniques and various writing styles that offer proven results. From tried and true SEO copywriting to blog posts, emails, and social media, they help our clients grow their businesses and solidify their voice. Check out our client reviews and case studies to see for yourself!
Our SEO Success Stories
Frequently Asked Questions
Copywriting is a niche skill that uses specific persuasive writing techniques to encourage desired actions to be taken. It encompasses all writing across your marketing collateral from your website, to brochures, social media captions, and emails.
Successful copywriting will accurately capture the essence and personality of your business. This enhances brand recognition and loyalty, and can give your business a real-world boost by increasing sales or leads.
Of course you can! Many business owners choose to write their own content, if this is something you enjoy or are interested in, we can help. We’re an SEO agency, so we’ll do the keyword research and provide you with content briefs to help guide your SEO writing. This allows you to have control over your site’s content, while at the same time ensuring you have all the keyword research to inform and guide your writing.
The main difference between copywriting and content writing is the intent. Copywriting is a very specific style of writing that leads the reader to take a specific action. It’s very persuasive and direct, and will usually be followed by a call to action.
Content writing is much more conversational and engaging. You’ll see this style of writing in blog posts or email marketing, with the goal being to hook the reader and tell them a story. Content writing is more creative and less scientific than copywriting.
Absolutely, we do this for many of our clients who prefer to do their own writing, or already have much of their website written already. We begin with keyword research and will go through your content with a fine-tooth comb to ensure it’s optimised and ready for Google to love.