Remarketing is one of the most cost effective marketing campaign strategies businesses can utilise, as Remarketing campaigns re-engage ‘warm’ leads.
Establishing Remarketing Pixels & Visitor Behaviour Profiles
Targeting Previous Website Visitors & Social Media Engagers
Call-To-Action Strategies To Convert ‘Warm’ Leads
Remarketing To Search Users, Platform & Article Keywords
Static or HTML5 Banners
Conversion Optimised, Well Designed Banner Advertising
Analysis & Reporting
Optimising Keyword Search Criteria, Remarketing & Outcomes
Remarketing, also known as Retargeting, is designed to place businesses in front of ‘warm’ leads, which for most businesses is the most cost effective conversion optimisation marketing campaign technique. With only approximately 3% of users converting on their first visit, Remarketing enables businesses to re-engage ‘warm’ visitors, which is a smart campaign strategy, as it typically takes approximately 12 engagements prior to converting to a sale. We recommend Remarketing to all of our clients, whether it be via Facebook/Instagram Remarketing, LinkedIn or Google’s Display Network (GDN), as Remarketing typically has the highest conversion rate and ROI.
Most commonly, Remarketing/Retargeting campaigns are applied on Facebook and Instagram, however GDN Banner Remarketing, which can also be applied on YouTube, is also a highly effective form of Remarketing, enabling businesses to appear much larger and more capable to their audience, as most website visitors associate GDN banner advertisements as being associated with larger companies. In reality, smaller company budgets can also cleverly benefit from GDN Remarketing banner advertising, as this advertising format can be very cost effectively applied. We can also Remarket based on Search criteria. GDN banners can either be static or HTML5 (moving) banners. HTML5 banners command attention, as they move and provide a variety of business messages within an advert. Clever design of Remarketing Advertising is essential for conversion optimisation success.
With many businesses experiencing long sales cycles, Remarketing technique can be highly effective!
We provide all of these Remarketing options to our clients, recommending the best Remarketing strategy according to our clients budgets and desired outcomes, based on data, marketing budgets and medium to long term campaign optimisation.