What is a LinkedIn Company Page?
A LinkedIn company page is a business profile dedicated to highlighting your business versus a personal profile that highlights your personal skills. It’s a fantastic way to showcase your company, products, services, and culture to Linkedin’s professional network.
Bottom line: A LinkedIn company page will let you build a powerful brand to reach new customers. In this post, we’ll explore the latest updates and how they can benefit your business. Let’s dive in!
LinkedIn Company Page Updates Breakdown
LinkedIn has introduced a range of new features to its company pages, providing businesses with powerful tools to enhance their presence and engage with their audience. From an improved user experience (UX) to better audience insights, these new features allow companies to take their LinkedIn strategy to the next level.
Top LinkedIn Updates of 2023:
1. Clickable Links
Rich media is becoming increasingly important for a successful digital marketing strategy. Social media platforms like LinkedIn recognise this and apply it to their development. LinkedIn recently launched clickable links, a visual call-to-action (CTA) button users can add to visual media posts. This feature allows you to think outside the box when posting. Depending on what suits you and your audience, you can include a CTA to promote your product or service, link your company profile, or maybe your website or newsletter.
2. Showcase Page Segmentation
Have you heard about LinkedIn’s Showcase Pages? They let you create separate pages for different aspects of your business, like products or initiatives. And now, you can segment your audience on Showcase Pages too!
This new feature lets you create up to 100 different segments depending on who your audience is. You can then target specific content to each group, ensuring your message is relevant and personalised. This segmentation can help improve your LinkedIn marketing efforts by better engaging your audience. You’ll likely see conversions and better ROI by tailoring your content to their interests. Give it a try!
To create a Showcase Page on LinkedIn, go to your Business Page and click “Admin Tools.” From there, select “Create a Showcase Page” and enter the name and URL to finish creating your page.
3. Post Templates
With LinkedIn’s Post Templates feature, businesses can easily add visual elements to their posts that match their branding. The launch of the new feature comes as LinkedIn says it’s seen a 20% increase year over year in users adding visual content to their posts.
To access this feature, click ‘Use a Template’ when creating a post. The template function will allow you to choose from various text and background formatting options to match their needs.
4. Company Commitments
You can now highlight your businesses’ corporate social responsibility and company values with Company Commitments. These commitments are great opportunities to align your brand values with those of your employees, network and customers.
According to LinkedIn, the following five values are the most important to job seekers. To enhance your brand, highlight your efforts to prioritise any of these areas:
- Diversity, equity & inclusion
- Career growth & learning
- Work-life balance
- Social impact
- Environmental sustainability
Once you’ve picked your commitments, they’ll appear on your Company Page’s About section. Under each selected value, you can add videos, articles, and certifications to prove your CSR.
5. Pinned Comments
Pinned Comments are a great tool to engage with your audience by answering frequently asked questions or highlighting insightful comments. Businesses can now feature their favourite comments on a post by pinning them to the top of the comment section.
Try clicking the three dots on the right side of a comment and selecting “Pin comment”. Only the original commenter or page administrator can pin comments.
6. Fresh Newsletter Features
Recently, LinkedIn launched their newsletter feature. After major success, the platform has introduced several new and exciting features to help you make the most of your company newsletter. These include:
- One-click subscribe URL and an embeddable button
- Ability to add a custom banner image to your newsletter
- New metrics to track subscriber growth and engagement
- Ability to schedule newsletters in advance for a specific date and time
- Option to personalise the newsletter based on the recipient
- Improved formatting options, including the ability to add headings, subheadings, and bullet points
- Integration with third-party marketing automation tools like HubSpot and Marketo
- Capability to edit newsletters after sending
- New SEO feature to optimise newsletter content for search engines
7. SEO Titles & Descriptions
LinkedIn’s new feature allows businesses to add search engine optimisation titles and descriptions to their articles, newsletters and company page. By customising these LinkedIn SEO features, you can optimise your page’s visibility in search engine results and improve organic traffic to improve your digital marketing strategy. Try it by clicking the “Edit” button on your article, page or newsletter and selecting the “SEO” tab.
If this feels complicated, no need to stress! Just contact our team of SEO experts today, and we’ll take care of your digital marketing strategy.
8. Employee Notifications
LinkedIn has introduced an employee notification feature to help you keep your employees informed about critical updates and announcements without using traditional messaging or emailing. This is an excellent strategy for teams who are working remotely. If you need to boost your business’s internal communication, give employee notifications a try.
9. Diversity Nudges
LinkedIn’s Diversity Nudges are tools and strategies to help make your company’s job postings more inclusive and attract a more diverse pool of candidates. The nudges include avoiding gender bias, using inclusive language, and adding a call to action to encourage people from diverse backgrounds to apply. LinkedIn also provides data on the diversity of the applicant pool to help you track your company’s progress towards a more diverse and inclusive workplace.
10. Marketing Analytics Insights
LinkedIn has recently introduced three new analytics metrics to provide better insights for LinkedIn marketing.
- Follower growth over time: Available in the Audience tab, new data helps you track your follower growth over time with new data.
- New Demographic Tools: The Demographics section summarises your follower base, including information on job titles, locations, industries, seniority, company size, and company names.
- Top-performing posts: Visit the Posts tab to see the top three posts’ rankings based on impressions or interaction over a selected date range.
These metrics can help you better understand your business’s audience and track content performance to develop successful digital marketing strategies. By leveraging these features, you can maximise your content, drive engagement, and increase sales on LinkedIn. Simply put, this data is a game-changer.
Need more help with your digital marketing strategy?
Now that you’re up to speed on the latest LinkedIn company updates, it’s time to put your knowledge into action! If you need help implementing an efficient social media strategy, Bloom Digital is here to help. Contact us today, and our team of Perth digital marketing experts will take your business to the next level.
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