We all love holidays, and with the celebration season lingering in reach, the air is filling with anticipation and excitement! Businesses should get excited, as the season provides the perfect opportunity to reach and engage customers via holiday marketing. Holiday marketing is centred around a themed day, with some of our favourite days including:
🛍 Black Friday
📱 Cyber Monday
🥊 Boxing Day
🥂 New Year’s
👪 Mother’s Day/ Father’s Day
Holiday Marketing Ideas
Spread the joy, with our top five holiday-inspired marketing ideas:
1. Themed Products
Provide themed products such as Christmas products (e.g. cards) and specials (e.g. 20% off), or you could create a special gift package (Christmas package). Packages are a great way for customers to sample your brand and potentially purchase from you in the future. ‘Wrap-up’ a great deal by offering gift-wrapping services or themed packaging.
2. Invest In Ads
When it comes to business, be convenient! Gift buying can be challenging, and nobody enjoys the last-minute dash to the shops, where you can’t find a space to park your car, let alone a gift! Create ads for themed products to capitalise on obligatory gift-giving, where customers can purchase from the convenience of their couch.
3. Create a Seasonal Competition
Who remembers the excitement of opening the advent calendar to receive a little treat? Treat your customers to a competition, whilst enticing new customers. Giveaways are a popular choice where you could create a 12 days of Christmas giveaway, or you could collaborate with other businesses to create an exciting prize hamper. There are so many possibilities, such as a health-based business creating a 12 days of healthy eating competition, so unleash your childhood creativity!
4. Use Hashtags
Hashtags are a great way to reach customers who are interested in a particular topic (e.g. #christmasgifts), so be sure to add key hashtags (e.g. perthcakes) to your posts. Learn more about hashtags in our marketing tip, “How to Use Hashtags”.
5. Build Your Email Lists
Holiday-themed promotions are a great way to build your email marketing lists. Use themed posts to promote exclusive offers (e.g. enter in your email for a Boxing Day discount code), and promotions (e.g. enter email to receive early notification of Black Friday specials).
Tip: Make sure you plan ahead! Don’t be the business equivalent of the last-minute Christmas shopper!
For more marketing tricks, check out our other marketing tips and follow us on social media!