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    Digital Marketing Predictions for 2024: Our Top 10

    digital marketing predictions 2024

    The digital world is fast-paced and constantly changing through emerging technologies and revolving Google updates. And there’s no sign of slowing down in 2024! Businesses are more dedicated than ever to appease users and search engines with optimised content.

    But what does this mean for the year ahead?

    Well, expect a more significant emphasis on customised and engaging experiences using augmented reality, artificial intelligence, and data!

    In 2023, Google’s essential changes to its search engine greatly impacted how things work online, highlighting the importance of keeping up with changing SEO trends.

    We’re here to help you do just that! As a leading SEO agency in Perth, here are our top 10 predictions for digital marketing in 2024.

     1. Search Generative Experience (SGE)

    The biggest change to come into effect in 2024 is personal, dynamic search results referred to as Search Generative Experience (or SGE).

    With new generative AI capabilities emerging in Search, you can quickly learn about a topic, discover different views, and do things effortlessly.

    So now, digital marketers have to change their plans to fit this new way of searching.

    They need to focus on making content that not only works with the search system but also catches the user’s eye and keeps them interested.

    This helps in creating a strong connection between the user and the brand.

    As SGE keeps improving, marketers need to use new and creative methods like conversational AI, visual searches, and immersive experiences to make their online ads better and more noticeable in this new digital marketing era.

    2. Helpful Content & Content Intelligence

    Crafting an effective content strategy remains crucial in 2024. As the landscape has evolved, it’s vital to leverage advanced technologies and search generative experiences to optimise your content creation. Wondering how you can adapt your approach? Let’s dive in!

     Embrace Search Generative Experiences

    • With more sophisticated search algorithms and AI-driven technologies, focus on understanding how search generative experiences can transform how users discover content.
    • Explore innovative tools that leverage natural language processing and machine learning to anticipate user queries and provide more relevant search results.

     Dynamic Content Optimisation

    • Beyond filling information gaps, dynamically optimise your content based on real-time search trends and user behaviour.
    • Use AI-driven analytics tools to assess how well your content performs and adapt it on the fly to meet evolving user expectations.

    Hyper-Personalisation with AI

    • Emphasise personalisation at an unprecedented level by using AI algorithms that analyse user preferences and behaviours.
    • Craft content that dynamically tailors itself to individual user needs, enhancing the overall user experience and increasing engagement.

    3. Personalised Search & Customer Experiences

    The word on the digital street? According to Google CEO Sundar Pichai, searching on the internet will change a lot in the next ten years.

    Search is becoming more personalised – indicating it will be tailored to each user in a more important and meaningful way to them.

    And the rumours are true! On November 15, Google introduced a new feature to make searches more personal (Personalised Search Experience).

    It includes a Follow button, so when you search, you’re shown more information about things that matter to you.

    If you have a business, giving your customers a personalised experience is vital. This means paying attention to who they are, what they want, and where they come from.

    To do this, you can closely connect your customer data platform and customer relationship management systems.

    After all, no one enjoys a disorganised or inaccurate process, especially from a customer point of view.

    Divide your audience into groups, and use data-driven campaigns to make the experience more personal for your customers.

    4. Programmatic SEO

    Programmatic SEO (or pSEO) means making multiple web pages optimised for search engines using tools to streamline the process.

    We know what you’re thinking – “Isn’t that SEO?”

    While the aim is the same (rank on Google), the Programmatic SEO process is much faster and more streamlined, with the target being low-competition keywords.

    The clever process involves using templates, AI, and coding to create many (even thousands) of similar pages.

    It has the potential to grow your rankings for the target keywords while also improving your site’s authority and click-through rates in the SERPs, which will, in turn, help you dominate for high-competition keywords.

    However, without coding experience or knowledge of what your users desire from a UX, this strategy is not suitable for every business.

    With the first mentions of pSEO occurring in mid-2023, we expect this branch of SEO to continue growing in 2024.

    5. Versatile Multichannel Approach

    The multichannel approach is predicted to grow in 2024 thanks to the ability to cater to diverse consumer preferences and expand visibility beyond crowded search results.

    Forget text-driven content – using a combination of videos, images, and webinars is set to be a lead driver of engagement by meeting the demand for interactive experiences.

    By using different channels, your businesses can deliver comprehensive information, adapting to varying customer preferences.

    But remember, the key is consistency!

    Consistent messaging across all channels builds valuable trust and brand awareness between your business and audience.

    Overall, the multichannel approach remains effective for reaching diverse audiences and addressing challenges in the dynamic digital landscape.

    6. Schema Markup

    Schema markup is a powerful tool in the SEO and digital marketing landscape – enabling websites to build meaningful connections with search engines and users.

    While it’s not a brand-new tool, we anticipate the need for a solid structured data strategy to continue expanding in 2024.

    By incorporating structured data into the code of a webpage, schema markup provides context and additional information about the content, making it easier for search engines to understand and interpret.

    This, in turn, enhances the display of search results, leading to more informative and visually appealing snippets.

    Beyond SEO, schema markup fosters meaningful connections with users by offering a richer and more engaging experience in the SERPs (Search Engine Results Pages).

    It helps convey specific details about products, events, reviews, and other content directly in search results, enabling users to make informed decisions without clicking through the website.

    Ultimately, leveraging schema markup goes beyond technical optimisation.

    It creates a bridge between websites, search engines, and users, facilitating a more seamless and meaningful online interaction.

    7. Local SEO

    The importance of local SEO has become even more pronounced in 2024 as businesses begin to recognise the importance of catering to their immediate communities.

    With consumers relying heavily on digital platforms to discover local products and services, a strategic focus on local SEO has become imperative for businesses aiming to thrive in their regional markets.

    Enhanced by advanced algorithms and location-based technologies, local SEO in 2024 may include:

    • Refining website content with locally relevant keywords.
    • Ensuring accurate business information on online directories.
    • Actively engaging with local online communities.

    8. SERPs Powered by Google Shopping Graph

    SERPs powered by Google Shopping Graph represent a cutting-edge advancement in online product discovery.

    Leveraging the vast network of data that Google Shopping Graph accumulates, these SERPs offer users a highly personalised and efficient shopping experience.

    How does it tie into SEO? Google Shopping Graph enhances search results with relevant, real-time information by understanding relationships between products, brands, and user preferences.

    This dynamic integration enables consumers to make more informed purchasing decisions while exploring diverse products.

    The power of Google Shopping Graph in SERPs lies in connecting users with the most up-to-date and tailored product information, and finally transforming the online shopping journey into a seamless and enriching process.

     9. Generative AI

    In 2024, AI is expected to play a big role in digital marketing.

    Companies will use AI to understand customer preferences better, create personalised experiences, and analyse data to make smarter marketing decisions.

    Overall, AI is anticipated to revolutionise how businesses connect with their audience and streamline various aspects of digital marketing.

    10. Topic Clusters & Topical Authority

    Topic clusters and topical authority focus on creating comprehensive and authoritative content on specific topics.

    This is a highly effective strategy to enhance a website’s visibility and credibility in search engine results.

    So, what exactly is a topic cluster?

    A topic cluster is a content strategy that creates a pillar or cornerstone piece of content that serves as the central hub for a particular topic.

    The content pillar is then supported by a cluster of related subtopics or articles linking to the main pillar.

    This clever, interconnected structure helps search engines understand the depth and breadth of the content on a specific subject.

    For example, if the pillar content is about ‘Digital Marketing Strategies’, the cluster articles might cover subtopics like ‘Social Media Marketing’, ‘Search Engine Optimisation’, and ‘Content Marketing’.

    By linking these subtopics to the original pillar, you signal to search engines that your website offers comprehensive information on the overarching topic.

    Is Your Business Ready?

    Keep up with the digital curve as an innovative business in 2024 by:

    • Combining different ways of doing things to make intelligent choices.
    • Connecting how customers interact with them at every step when planning how they reach customers.
    • Keeping track of the correct numbers, like results from AI and situations where customers don’t have to click anything

    Kickstart your SEO campaign in 2024

    At Bloom Digital, we’re organically obsessed. (Basically, SEO is our bag).

    This means we help businesses like yours grow and develop online like fine wine. We tailor marketing campaigns to your business goals using proven SEO strategies, data-driven advertising, and unforgettable brand-building techniques.

    Contact us today to outshine your competitors in 2024.

     

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