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Category Archives: Marketing

Why Do You Need to Know Your Stakeholders?

Why Do You Need to Know Your Stakeholders

If a business does not know or understand their stakeholders, they will not be able to identify their target market and are putting themselves at risk by losing out on potential sales, new clients, and brand visibility. Find out how you can discover, identify, and segment your stakeholders.   Who are stakeholders? All businesses have […]

Instagram Tagging and Mentions

Instagram tagging and mentions create links between people, products, and places. Tagging is a great way for businesses to gain exposure through interactions with customers and other businesses. So what are Instagram tags and mentions?  Instagram Tags Tagging is the process of adding a link to an account, location, and/ or product to your post. […]

How to Use Loomly Scheduling Software

Do you use the social media scheduling tool Loomly? If you haven’t heard of Loomly, check out our  ‘Loomly Review’ marketing tip. Using a new tool can provide its challenges, so we have created an easy to follow ‘How to Use Loomly Scheduling Software’ marketing tip to help you. Loomly Calendars Calendars are the key […]

Loomly Scheduling Platform Review

We’ve recently switched from Hootsuite to Loomly, not only to test other platforms, but also because we have experienced many long term irritations with Hootsuite. We are now Loomly converts, as we are finding this platform to be very easy to use for our own social media marketing, as well as hearing fantastic feedback from […]

Google My Business Optimisation

Google My Business (GMB) account optimisation often results in higher search rankings for businesses! If your company doesn’t have a GMB business, or you haven’t claimed your account, check out our ‘Setting Up Google My Business’ marketing tip.  Optimise your account by completing the following steps: Optimising GMB Business Information Ensure the business information listed […]

Setting Up Google My Business

How To Set-up Google My Business Google My Business allows customers to discover your business through the Google knowledge panel or Google Maps. You are missing out on reaching potential customers if you don’t have an account or your account is incomplete.  You need a Google account (G Suite) to manage your Google My Business […]

How to use Hashtags on Social Media

Hashtags are an excellent tool to improve searchability and visibility, as well as allowing businesses to monitor the social environment (e.g. track an event). Hashtags group posts together, by allowing users to click or search for posts that use a hashtag.  How to use Hashtags Tips for effectively using hashtags: Ensure that hashtags are relevant […]

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