WISE Collective Case Study – Branding, Website, Marketing

Business | Networking

WISE Collective is a women’s business networking circle in Perth. Dreamed up between Bloom Digital’s founder, Sara, and Head of Design, Charlotte, this networking group is all about bringing like-minded women together to empower, uplift, and support while navigating the challenges of being a woman in business.
From brand conception to website design and now marketing, we have been with WISE Collective from day one.

How We Helped

Branding

Website

SEO

Marketing

Website Performance Results

2nd Networking Circle About To Open

“Women’s Networking Group’

Meta Ad Clicks

1,200+

January 2025- January 2026
Source: Semrush, Google Search Console, Meta Ads

Naming, Logo Creation & Branding

WISE Collective’s name, brand, and logo were carefully crafted to demonstrate its goal of providing a supportive and genuine space for women to network.

The name WISE stands for Women Inspiring, Supporting, and Educating. It was chosen for how well it summarised what this Perth-based networking group aspired to do.

The logo features the letters of ‘WISE’ in an interconnected cube with an eye at the centre, symbolising connection, knowledge, and outside-the-box thinking. The letter ‘s’ and the dot of the letter ‘i’ create the shape of an eye, conveying insightfulness. Simultaneously, the ‘s’ reminds the audience of a storm with the dot representing the eye of that storm, a calm space in the midst of the chaos, which is what WISE endeavours to be for women in business.

Since WISE’s networking events are tailored for women who are already established in their careers, we wanted to avoid using the vibrant pinks often associated with women’s networking groups. Not only this, but avoiding the trap of using pink just because WISE is designed for women!

Instead, the colour scheme of deep eggplant purple, lilac, navy, and white represents how WISE is about established, successful, vibrant, and career-focused individuals. The colour scheme was chosen to represent the energy of WISE Collective’s members, striking a balance between being professional (the deeper colours) and vibrant (the pastel shades).

Website Build & Optimisation

Once their branding was complete, the team at Bloom Digital got started with WISE Collective’s website.

The main goal for the website was to demonstrate WISE’s personality – easy to understand, personable, and most importantly, empowering. We began with a dynamic one-page site so as not to overload users with unnecessary information.

After thorough competitor and keyword research, the copywriting team got to work. The brand’s tone of voice is professional and mature, while being approachable and a little humorous. Working with the copy team, Bloom’s website designers laid out the content in an engaging, structured format for ease of reading to echo one of the networking circle’s key messages: “your time is precious, we won’t waste it!”

Mirroring the logo and the idea of a networking ‘circle’, the website design features soft edges, circular highlights, and tasteful application of the brand colours.

Explore The Site

The Results

WISE began its marketing retainer in December 2025. Since then, Bloom has been working on off-site SEO, directory backlinks, and building a resource section of blogs on its site for women interested in business networking.

Alongside its marketing, WISE Collective also began Meta and Google Ads in December, and has already seen strong engagement! Google Ads has achieved a click-through rate exceeding 14%, while our Meta campaigns have generated over 1,279 clicks.

Through Bloom’s work on their SEO, WISE Collective is ranking in position #1 for ‘ladies networking events’, ‘women’s networking’, and ‘women’s networking group’.