Case Study Veritroo

Ecommerce | Packaging | Branding

Veritroo is a family-owned supplement brand founded by husband-and-wife duo Jake and Christie. Born from a desire to support their family’s well-being and challenge misleading industry standards, Veritroo partnered with us to build a bold yet minimalistic brand and digital presence from the ground up — including the creation of the name. The result is a purpose-driven identity and streamlined e-commerce experience that feels both trustworthy and contemporary.

How we helped

Branding

Website

SEO

Marketing

Photography

The Challenge

The brief for Bloom Digital was to create a brand strategy that embodied clean, purposeful health supplements, free from unnecessary fillers and chemicals. Creating their products in a largely unregulated market where false advertising and poor quality ingredients are rife, founders Jake and Christie’s mission for the team was simple:

Create a brand that focuses on simplicity, transparency, and authenticity.

Our Solution

Taking a collaborative approach with Jake and Christie, the team worked to showcase Veritroo’s values of trust and authenticity while remaining approachable. The logo incorporates the number eight as a nod to Jake’s passion for numerology, while simultaneously portraying the infinity symbol. Clear, minimalist, colour-coded product packaging addresses the challenge of standing out in a cluttered market by clearly communicating with the target customer.

The result? A cohesive, clear design that resonates with health-conscious consumers, reflecting Veritroo’s commitment to honest, science-backed nutrition.

Logo Creation and Story

The name “Veritroo” is derived from the French word “vérité”, meaning “truth” or “truthfulness”, while also being a compound of the English words “very” and “true”. It was created to align with the brand’s core message and tagline: “True Health, True Wellness, True Potential.”

From here, a colour palette was chosen. With forest green representing nature as the primary colour, paired with red, blue and yellow, Veritroo immediately communicates their focus on natural, sustainable products. The typography appears in charcoal, while key messaging uses simple primary and secondary colours to quickly communicate with the audience.

The minimalist logo design is made up of clean lines and subtle geometric shapes, as well as the infinity symbol which doubles as the number eight. This infinity symbol appears both within the wordmark and as a singular element seen in the background of product packaging and website elements. When placed together, each of these elements work in harmony to communicate and showcase Veritroo’s values as a clean, healthy supplement company.

Photography

Visit Website

Website

The final website is a reflection of everything Veritroo stands for: purposeful wellness, transparency, and simplicity. From a visual identity that stands out through clutter, to an e-commerce experience that builds trust from the first scroll, the project balances form and function to help Veritroo thrive in a cluttered market.

The key outcomes of this project include:

A scalable ecommerce Shopify website optimised for growth
A user-friendly website design that drives conversions
A consistent brand presence across all digital and print touchpoints

Our Client’s Reaction

“We couldn’t be happier with the incredible work from Bloom Digital!

From the very beginning, their team has been nothing short of amazing. They guided us through every step—naming, branding, packaging design, website design—and now, as we step into marketing, their expertise continues to shine. Their attention to detail, creativity, and ability to bring our vision to life have been outstanding. We’re so grateful to have them in our journey to launching our new company and highly recommend them to anyone looking for a team that truly cares about delivering excellence. Thank you Bloom!”