Tipsy Cow Case Study – Branding, Website, SEO & Paid Ads

Tipsy Cow Steakhouse is Perth’s very first hot stone steak restaurant. Centrally located in Northbridge, they offer premium steaks, sides and drinks with the added fun of cooking on your very own hot stone. They came to Bloom Digital for branding, a website, marketing and photography to showcase their newly renovated venue and mouthwatering menu.

How We Helped

Branding

Website

SEO

Marketing

Photography

The Problem

The brief for Tipsy Cow was to develop a brand oozing their core values of sophistication, social connection, and culinary experience. Entering a competitive hospitality market, the challenge was to create a timeless brand and digital presence. It had to reflect the restaurant’s intimate atmosphere while standing out for its authenticity, refined aesthetic, and contemporary appeal.

Explore The New Site

Our Solution

Working closely with the Tipsy Cow team, we developed a comprehensive digital and branding strategy to bring their vision to life. Their visual identity blends rustic charm with modern refinement to reflect their commitment to quality, sustainability, and ethically sourced ingredients.

The brand story, tone of voice, and design elements were thoughtfully aligned to ensure consistency across all touchpoints. The website was well optimised with compelling copy and UI/UX best practices to deliver a highly functional and engaging site. Professional photography showcases the exceptional quality of their dishes and signature cocktails.

Brand Story

The heart of dining at Tipsy Cow is hot stone cooking. This is their core differentiator and encourages guests to gather and share a meal. The brand identity evokes warmth and sophistication through a carefully chosen colour palette of navy blue, rusty orange, dark brown, soft beige, and olive green. The typography balances bold titles, relaxed subheadings, and clean body text to create an inviting yet modern feeling throughout.

Website

Tipsy Cow’s WordPress website design uses navy blue as the primary colour and rusty orange accents to match the warm and inviting atmosphere of their venue. High-quality photography enhances the sensory experience, giving visitors a taste of the unique dining environment before they arrive. The copy uses an approachable, relaxed tone, inviting guests in with warm, descriptive language. We implemented SEO best practices to ensure their new business was visible and well-optimised to increase conversions for online bookings. The key outcomes of this project include:

A visually appealing, creative WordPress website reflecting the brand’s rustic yet sophisticated identity.
SEO optimisation to drive discovery and build brand presence in a competitive market.
An inviting, down-to-earth tone of voice to match the brand identity and set expectations for a relaxed, sensory dining experience.

Marketing & Paid Ads

Their marketing strategy focuses on organic social media and targeted paid ads across Google and Meta. The campaigns were carefully tailored to reach their core audience, young professionals, corporate groups, and couples. Working in harmony with other marketing activities, the strategy delivered a buzz-worthy digital presence and supported a successful launch. We’ve continued to assist Tipsy Cow with a comprehensive marketing strategy to build on the initial momentum. Key ongoing efforts include SEO and paid ads management, helping to maintain steady growth and keep customers coming back.

Ranking Highlights

Page #1 for ‘steakhouse perth’ since their launch in Feb 2025.
Approximately 1.9K searches per month for ‘steakhouse perth’.
Straight to #2 for ‘best steak in perth’.

Our Client’s Reaction

“Thank you for your outstanding service! The process was straightforward, and the final product exceeded our expectations. We truly appreciate your help!”