Case Study Tilenni Stiles

Accountant | Financial Services

Designing a branding identity for an organisation like Tilenni Stiles & Associates presented an exhilarating opportunity for Bloom Digital’s graphic designers. Crafting a visual narrative to encapsulate Tilenni Stiles’ commitment to client relationships and their guiding principles of integrity, respect and expertise allowed our team to showcase our creativity and strategic thinking.

How we helped

Branding

Website

SEO

Marketing

A change in company values and a need for a modernised brand identity led Tilenni Stiles to reach out to our Perth branding agency. We learned that a full rebrand, including a new website and ongoing future marketing was needed to take this award-winning finance firm to their next chapter.

The main goals with this holistic digital strategy were:

To create visual branding that reflects the organisation’s values
To build a professional and functional WordPress website to encourage new leads
To lead their team through an ongoing digital marketing strategy encompassing SEO, copywriting, social media advertising, and more

Our Solution

To deliver a unique and memorable brand identity for Tilenni Stiles, we focused on incorporating contemporary colours, shifting the brand away from the typical corporate look typically seen in their industry.

Our comprehensive approach ensured that each element of their new brand and website contributed to a cohesive and compelling visual identity.

Building their new website with SEO and user experience at the forefront, we aimed to boost their organic positioning right from the start.

Tilenni Stiles_Lockup #1 Reversed - Background

Logo Creation and Story

Tilenni Stiles & Associates branding is thoughtfully crafted to symbolise their core values and the client journey. The dot or circle signifies a unit, support, and collaboration, embodying their commitment to providing “eclipse solutions.”

Gradient colours from dark to light link these dots, representing their client’s journey from problem to solution. The six dots highlight the wide range of services and solutions offered.

Purple hues in the design represent wisdom, ambition, and innovation, aligning perfectly with the firm’s ethos of delivering insightful and forward-thinking financial advice in Perth.

Brand Application

Employing a modern, web safe typography ensures visual communication is not only contemporary but also accessible across all digital devices, delivering a consistent user experience.

The vibrant colours chosen capture attention and tell a story, forging deep emotional connections with users.

Branded Collateral

Explore The New Site

Website

Tilenni Stiles’ new WordPress website incorporates smooth page transitions and captivating visuals to enhance the user experience.

By delivering valuable information in easy to read and understand language, the user is both educated and encouraged to complete the call to action.

Again, making use of elements not typically seen by others in this space allows Tilenni Stiles to deliver a more memorable client journey.

Our Client’s Reaction

“We connected with the team at Bloom from the very first meeting. The energy was just right and they just ‘got’ what we are about, how we do things, and what we wanted to achieve. The journey they took us on to understand our business and our vision was remarkable and insightful, and that shows in the rebranding and new website they produced for us. From the colour palette, to the logo story, to the re-enforcement of our purpose throughout every touch point – we really couldn’t have asked for more… but we did!

We asked for social media support and the team delivered once again. From templates, to training, to reviewing our posts once we went solo; giving us tips on how to improve, and taking endless calls to ask ‘how do we do this again?’. Our clients and professional partners love the new feel and have given amazing feedback.

Thanks to the whole team at Bloom, but especially Charlotte, Kim, and Sarah, and of course Sara. You have given us a new branding that perfectly captures our values and purpose!”