Case Study Signup WA

Signup WA is a family-run business specialising in custom fabrication, illuminated signage and business signage. With years of experience in the industry, Signup WA have built their reputation for quality. At Bloom Digital, our goal was to elevate their brand identity and create a modern and creative website focused around generating leads while showcasing their portfolio and services with clarity.

Logo creation and story

The rebranding process we undertook with Signup WA was essential to create a more meaningful visual identity. 

Bloom Digital crafted a wordmark logo design that could stand on its own. This simple, strong logo represents their professional team while maintaining a fun, approachable feel to align with their company culture. 

The CMYK colour scheme not only aligns with their business services with print, but also creates a bold and distinctive look. The colour and shapes became the foundation of the design elements that would be repeated across their website.

Brand Application

Signup WA’s original logo was created years ago as a temporary solution, so we focused on developing something with more depth that would reflect their industry expertise. 

By doing the rebranding with their website redesign in mind, the end result has been seamless. Repeating core branding elements, including typography and colour palettes ensures every touchpoint reinforces Signup WA’s unique visual identity.

Website

Once we completed Signup WA’s rebrand, we moved on to the website, ensuring the new branding was reflected throughout. Their original website was brief, and lacked a creative design to showcase the high quality of their work.

Our main goal with this WordPress website build was lead generation. It needed to offer visitors clear navigation, detailed information about each service, and direct calls to action. We achieved this through:

• A minimalist layout prioritising functionality that maintains a creative edge.
• Design elements derived from the branding, to mirror the tone of Signup WA’s business.
• Clear service descriptions and a strong visual hierarchy, making it easy for users to see the professional quality Signup WA delivers.
• A dynamic portfolio that showcases past projects, to show their experience and reliability within the signage industry.