Shire Of Laverton – Website Case Study

The Shire of Laverton came to Bloom Digital for a complete WordPress website rebuild. Their main goal was to improve their visual appeal and user experience. Their current website was operating on an outdated system that didn’t meet their requirements for accessibility, appearance, or functionality.

The megamenu was disorganised with an unfriendly, unintuitive navigation. This meant users had to browse through a confusing and frustrating user journey. As a large site speaking to two different audiences (tourists and residents), the refresh needed to create a working solution that positively represented their shire. 

Website Design 

Much of the Shire of Laverton’s content was outdated, as was their brand style guide and imagery, meaning their site wasn’t a true representation of their growing Shire. We sharpened their branding without losing any of its original style to support their new look. 

Since this was a large pre-existing site, we began by taking things back to basics with old-fashioned pen and paper. This way, we effectively mapped out all our ideas for a new mega menu (and we mean mega) before beginning to build on WordPress.

After multiple revisions, we finalised the menu and set to work producing SEO content for seven core pages to help improve the Shire’s rankings. With a replicable custom page structure template, we streamlined the upload of the Shire of Laverton’s pre-existing content into our new design.