Case Study: Revell Landscaping

Landscaping | Outdoor Design

For Perth’s most discerning homeowners, Revell Landscaping is the premier design-build firm that translates a personal vision into a luxurious and fully-integrated outdoor environment. Unlike standard landscapers, Revell deliver a collaborative, bespoke journey from concept to completion, ensuring every detail is a reflection of their client’s lifestyle and a testament to enduring quality.

How we helped

Paid Ads

SEO

CRM Integration

The Challenge

Perth’s renovation boom created huge opportunities for local landscaping businesses — but also fierce competition.

Revell Landscaping, known for its premium landscape design and construction, wanted to strengthen its digital footprint and attract more qualified leads from homeowners in Perth’s most active renovation suburbs.

While the business had steady enquiries, its online visibility and lead tracking didn’t fully reflect the quality of its brand or the true value of its projects.

Bloom Digital was engaged to deliver an integrated strategy that would:

Boost visibility in high-value local markets
Drive more qualified enquiries through SEO and paid search
Connect marketing performance directly to real business outcomes via CRM integration

Our Approach

Our strategy combined three powerful digital pillars — SEO, Paid Ads, and CRM — to create a complete system that attracted, converted, and tracked high-value leads from search to sale.

SEO - Building Local Authority

Using keyword research tools we identified suburb-level opportunities across Perth’s most active landscaping markets.

Our SEO team optimised on-page content, technical performance, and backlinks to position Revell as the go-to landscaping expert across certain areas of the metro area.

Key outcomes:

Significant increase in rankings for “landscaping + suburb” keywords
Estimated 70%+ growth in organic visibility (SEMrush visibility index)
Substantial rise in local organic traffic and enquiry volume

Paid Ads - Hyper-Local Precision

To capitalise on high-intent searches, Bloom Digital restructured Revell’s Google Ads campaigns to target individual suburbs.

Each ad group featured suburb-specific ad copy and landing pages — ensuring local relevance, higher Quality Scores, and improved conversion rates.

Ongoing optimisation allowed us to quickly adapt to emerging suburb trends and maximise return on ad spend.

Key outcomes:

Conversion rate uplift of almost 100% year-on-year
Consistent top-of-page dominance for key local search terms
Improved ad efficiency and stronger ROI across campaigns

CRM Integration - Fulll-Funnel Attribution

Before working with Bloom Digital, Revell’s digital reporting ended at form fills and phone calls. There was no clear link between marketing leads and actual projects.

We integrated Revell’s Pipedrive CRM with website and ad tracking data, ensuring every lead carried through campaign identifiers. This allowed full visibility from initial click to closed deal.

Key outcomes:

End-to-end lead tracking from enquiry to sale
Clear insight into top-performing campaigns and locations
Data-driven decisions that redirected budget toward high-value opportunities

The Results

The integrated digital strategy delivered transformative outcomes for Revell Landscaping. Within months, the business saw substantial growth in both volume and quality of leads, alongside clear visibility into marketing ROI.

Highlights:

Major uplift in organic visibility and keyword rankings across Perth
Significant increase in conversion volume from paid campaigns
High-value projects directly linked to digital marketing through CRM data
A 1,719% Return on Ad Spend!

Revell Landscaping now operates with a fully data-driven marketing system, connecting awareness, engagement, and revenue to power sustainable growth.

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In Summary

This campaign demonstrates how combining SEO, Paid Ads, and CRM tracking can transform digital marketing from a cost centre into a profit engine.

By aligning local search intent, creative execution, and data attribution, Bloom Digital helped Revell Landscaping dominate Perth’s landscaping market and achieve exceptional ROI through measurable, meaningful results.

Our Client’s Reaction

“Working with Bloom Digital has been a great experience. Their personable and proactive approach has given us real clarity around our marketing efforts. The results have been impressive, and it’s made a noticeable difference in how we attract and convert new clients.”