Case Study Prime Trophies
Prime Trophies have been the preferred trophy, medal, awards and corporate gifts provider to major sporting clubs and organisations in Perth since 2004. Their family owned and operated team take great pride in providing an exceptional service to their clients.
Prime Trophy owners Katya and Craige engaged our Bloom Digital team to create a superior eCommerce experience for their existing and new customers. Sporting clubs periodically order trophies, medals, cups, awards and ribbons in bulk, so important aspects of their new website design and product filtering included a variety of technical search functions. These functions included product SKU and product name searches, category filters, catalogue downloads, easy to share wish-lists and shopping cart optimisation, as well as many other features, enabling their clients to search and navigate their website in order to easily wish-list, share and order their team awards.
Our Bloom Digital team assisted by not only creating a beautifully designed and highly functional website, but also edited the 6,000+ product CSV file to ensure all products could be easily filtered by product type, sport, price, colour, material and size. We also further individually customised their product offering, including service and product add-on options, such as engraving templates, logo uploads, presentation boxes, related products and other features. We also wrote all of the content for the new website, structuring the individual page URL’s, headings, content and site structure according to best practice SEO and user experience. If you are looking for trophies and awards for your sporting group or business, get in touch with Prime Trophies, as they take great pride in supporting local organisations to reward their teams!
Our Client’s Reaction
Previously, in our industry it was sufficient to have a website that was only a few basic pages detailing what we offered. We recognised a few years ago that customers were purchasing on-line in increasing numbers and our competitors were starting to upgrade their sites to provide additional features and we were falling behind. We initially tried one of the cheap options on offer – the low budget do it yourself websites, this was just way too time consuming and we simply didn’t have the knowledge to make it really work effectively. Then after receiving numerous emails from overseas providers offering cheap options we tried them, they did a mediocre site, but not being familiar with our countries specific nuances and with the language barriers, it didn’t work effectively either. Then after talking to a number of local web-companies, we met a Bloom Digital team member at a function and they spent a long time with us explaining in layman’s terms how and why a proper website could transform our entire company’s future. They explained how they can not only initially create a cost effective up-to-date unique website that will set us above our competitors with all the new bells and whistles, but how they can coach us going forwards on how we can keep our website at the forefront either saving money by doing it ourselves, after their coaching, or at a competitive cost do it all for us. Our website is now complete, beyond expectation and we are receiving orders and SEO rankings we never had before – Bloom Digital have an amazing capability to understand their clients unique business and transform their entire marketing plan to success in their particular industry. We totally recommend Sara and her team at Bloom Digital.