Case Study Physical Nutrition

With a Bachelor of Health Science, Fiona Murray from Physical Nutrition possesses the knowledge, experience and passion to assist her clients to become the very best versions of themselves.


Fiona began working with us in June 2019, after winning a free Marketing Coaching session at an event Bloom Digital co-hosted. After several months of coaching, working closely with our Director Sara Lyon to improve many aspects of her marketing and sales processes, Fiona made the decision to rebrand and rebuild her website. We created a fabulous new logo and branding design for Physical Nutrition, maintaining the core of the previous brand colours, whilst bringing them into 2020 with a unique logo mark that is very fitting for the Physical Nutrition service offering. We then redesigned the Physical Nutrition website for user experience and SEO, incorporating Fiona’s many areas of nutritional expertise, including hormone imbalance, chronic disease management, weight loss, sports nutrition, testing, diet plans, and corporate health. We also incorporated booking services and eCommerce functionality that will grow with her business. We are thrilled with the results Fiona has enjoyed in just the first two weeks since launching her new website! Our clients always realise quick improvements when we rebuild their website, however we were incredibly happy to learn Fiona had her most profitable week in business within just one to two weeks of launching her new website! Helping our clients to achieve these kinds of results is what truly makes our team super proud and happy, and we can’t wait to help Fiona further grow her business!

How We Helped






Our Client’s Reaction

“I worked with Sara to help me SEO my old website and help me with social media marketing (she is an oracle on both!). My original website was cheap (and looked it!) and wasn’t set up to encourage clients into my business. She advised that I needed a new website and I knew she did a great job from the other websites that she had completed. It was a considerable expense for a small business but I decided to trust Sara and go with her advice. Sara and her team worked very closely with me throughout the website building process, and listened to me when I described the details of my business. Sara is a perfectionist and she worked with her team to work through every road block that came along. I am very happy with the end result. I now have a fabulous, professional looking, functional website, and Sara has SEO’d every page. The website launched exactly 2 weeks ago and I did not expect immediate results. However, the online bookings were immediate and I have just had the most profitable week since I started my business. The effect was shock and awe. If I keep going at this pace, the website will pay for itself in around 4-6 weeks. I highly recommend Bloom Digital for all of your website needs. “

Fiona Murray – Owner and Nutritionist


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