Case Study Perth Health Collective

Clinical Nutritionist | Health Services

Perth Health Collective is a holistic, natural health clinic in Mt Lawley. Owned and run by clinical nutritionists, Holly and Sarah, Perth Health Collective came to us in early 2024 for help with their yet-to-exist new business!

From the name, to the website and their brand identity, we have continued to work with Holly and Sarah with ongoing SEO and digital marketing support.

Over a year on, and their results have been nothing short of incredible. For a brand new business with zero domain authority, we have established Perth Health Collective as a force to be reckoned with in the local holistic health space.

Despite a low monthly budget, our slow and steady approach to SEO has enabled PHC to rank on the first page of Google for many of their relevant high-volume keywords. In late 2024, Holly and Sarah added two new practitioners to their roster after filling up their own books, and intend to continue adding more modalities to their offerings.

How We Helped

Branding

Website

SEO

Marketing

Website Performance Results

Month-on-Month User Growth

+18.4%

Google Search Clicks

4000+

‘Clinical Nutritionist Perth’

Top #3

April 2024 – 2025
Source: Google Analytics, Semrush, Google Search Console

Logo Creation and Story

Perth Health Collective’s branding was carefully crafted to showcase their core offerings of natural, holistic nutritional therapies, delivered in an inclusive environment.

The logomark features an open hand, symbolising care and inclusivity, and a tree, symbolising nature and growth, inside a circle, to represent the wholeness of self. The logo also includes the business name in an easy-to-read, capitalised font to enhance brand recognition, which is especially important for a brand-new business in a competitive local industry.

One important objective with PHC’s branding was to avoid nature cliches. This was achieved through careful choices for the colour scheme – plum, mustard, dark teal, and terracotta – and professional photography.

Our Perth branding specialists ensured Perth Health Collective presented as approachable, trustworthy and professional, aligning perfectly with their ethos of providing evidence-backed natural treatments in a non-judgmental setting.

Website Build and Optimisation

Once their branding was complete, the Bloom Digital team forged ahead with Perth Health Collective’s WordPress website. The branding was applied across the site using colour blocking to differentiate sections of information, as we focused on delivering an easy, accessible, and enjoyable experience.

Holly and Sarah elected to do their own copywriting, which we assisted them with by providing keyword-researched SEO content briefs. This ensured that, on launch, their custom website build was stacked with the key building blocks required for SEO, setting them up for long-term success.

Explore The Site

The Results

In April 2024, Perth Health Collective went live. In the 12 months since, we have continued working with Holly and Sarah on their website’s SEO, Google Ads, and Meta Ads, plus coaching to empower them to manage their own social media.

They have taken their services nationally through telehealth consults, gained #1 ranking locally for ‘clinical nutritionist’, and managed to book out their own books months in advance.

This has assisted Sarah and Holly in launching a successful business to provide for their families and deliver invaluable health support to more and more clients.

If you’re an allied health or holistic health business looking to grow, don’t hesitate to contact our friendly team today.

AMI Marketing Excellence Awards Australia 2025

Our Client’s Reaction

“We’ve been working with the Bloom team since day one, and they’ve felt like an extension of our own team. From branding and design to marketing and SEO, they’ve supported us through every stage of growing our business. They really took the time to understand our vision and have helped us bring it to life in a way that feels authentic and professional. Their responsiveness, creativity and insight have been a huge part of our success. We’re so grateful to have them on our side!”