Case Study Outta Bounds

OuttaBounds is a golf entertainment venue reimagining the traditional driving range with cutting-edge Inrange® technology and a vibrant social atmosphere. When they reached out to Bloom in November 2024, they were in a bind. Their grand opening was weeks away, they had no working website, and their marketing budget was modest. Our job was to get them visible online, start generating bookings immediately, and build a digital foundation they grow on.

We launched a one-page MVP website in less than one month over the Christmas period, then rolled out a tightly integrated mix of SEO, Google Ads, and paid social campaigns. The results; OuttaBounds didn’t just survive launch, it exceeded expectations, becoming one of Perth’s busiest new venues in its first year.

Brand Application

Using OuttaBounds’ colour palette of bright orange, dark grey and black, we created a consistent visual experience across the website. Brand-led visuals and motion translated the OuttaBounds experience into a dynamic digital environment.

Orange was used for call to action buttons for maximum visibility, while the darker colours were used as background for contrast.

We focused on creating a unified look that captures the brand’s energy and laid-back take on golf culture. 

Website Design & Development

With a super-tight deadline looming, our Perth website designers jumped into action. The goal; a highly functional, optimised WordPress website that brought the venue’s high-tech, high-vibe experience to life online while making it effortless for users to plan their visit.

We achieved this through:

• A visually immersive design that captures the energy of the venue and appeals to both social groups and golf lovers.
• Custom booking integration to streamline reservations for sessions, events, and functions.
• Clear navigation and CTAs that guide users intuitively through the site.
• Professional copywriting capturing the right balance of optimising for search engines while engaging the audience.

Marketing

Post-launch, our SEO strategy focused on building additional pages to target high-value keywords around pricing, venue hire for functions, and Christmas parties.

Once a seasonal (Winter – June) dip was identified, an ‘End Of Financial Year’ section was added to the Functions page to assist paid ad campaigns to increase functions during this period. Google Ads campaigns were launched to drive brand awareness and increase bookings with a focus on bottom-of-the-funnel searches designed to target audiences actively looking for activities and venues in the geographic area.

Finally, a strategic Meta ads campaign positioned OuttaBounds as Perth’s premier golf entertainment destination for catch-ups with friends, group bookings, and golf enthusiasts.