Hermona Health Case Study – Branding, Website Design, Marketing

Menopause Clinic | Health Services

Hermona Health is a menopause and women’s health clinic in Joondalup run by Dr Anna Ord.

Anna came to Bloom Digital in February 2025 wanting to turn her menopause clinic idea into a reality, and we helped her achieve just that! From the clinic’s name and branding to the website and marketing support, we have worked with Dr Anna to build Hermona’s digital presence.

Since Hermona’s launch in June 2025, Anna has been busy booking her calendar, appearing on podcasts, and giving informative guest talks on menopause.

How We Helped

Branding

Website

SEO

Marketing

Website Performance Results

Month-on-Month User Growth

+59.3%

Google Search Clicks In The First 6 Months

1000+

‘Menopause Clinic Perth’ In AI Overviews

June 2025- November 2025
Source: Google Analytics, Semrush, Google Search Console

Logo Creation and Story

The main challenge we faced with Hermona’s brand visuals and story was to strike the right balance between being approachable and genuine, while maintaining professionalism and authority. On top of this, we also needed to avoid the brand looking too clinical, juvenile, or cliché.

The colour palette beautifully blends pastel blues and soft pinks with the bolder hues of yellow and white.

For the logo design, we chose to incorporate the logomark within the wordmark. The logo symbolises a woman’s body – it’s clear, confident, and direct. It demonstrates that we’re not afraid to talk about menopause and want to break all of the taboos surrounding it to educate women. However, the logo is not crude or obscene. Much like Hermona Health’s approach, it’s direct, yet still professional.

These choices allowed us to create unique brand visuals with the aim of forming connections with Hermona’s future clients.

Website Build and Optimisation

As soon as the branding was finalised, we began building Hermona Health’s WordPress website. To work within Dr Anna’s budget, we decided to start with a detailed one-page website with the goal of building additional pages post-launch in her marketing retainer.

Working in tandem with the copywriters, our Perth website designers laid out the content in a dynamic ‘three pillar’ format to demonstrate the three stages of menopause. Mirroring Hermona’s logo and its combination of straight and rounded edges, the website is incredibly dynamic and flows from one section to another.

It was important that visitors to the site felt represented on their journey to menopause support. To reflect this messaging, we used appropriate stock images of women. These pictures start in black and white, yet when you hover over them, they transform to colour, representing the idea of “getting your spark back”.

Bloom’s Perth copywriting team worked closely with Dr Anna to ensure medical accuracy throughout her site’s content. This included keyword research and minimal medical jargon, so the site felt accessible and supportive.

Explore The New Site

The Results

The Hermona Health website went live in June 2025. Since then, the Bloom team has worked with Anna on her Google and Meta Ads, social media, and her website’s SEO.

Despite a conservative budget, our tried-and-tested SEO approach has enabled Hermona Health to rank on the first page of Google for multiple keyphrases. These include ‘menopause doctor perth’ and ‘menopause clinic perth’.

Hermona Health’s successful launch has enabled Dr Anna to open a business she has been dreaming about to support women with their often overlooked menopause struggles.

Since the website launch, Hermona is now booking out over a month in advance, and Anna is about to move into her newly renovated clinic in Joondalup.

If you’re looking to establish or have an allied health or holistic health business ready to grow, get in touch with our friendly team today.

Our Client’s Reaction

Bloom Digital has been with me since the humble beginnings of my business, and I couldn’t have asked for a better team to grow with. They created my logo, built a beautiful website, and now take care of my marketing — and throughout this entire journey, they’ve felt more like family than an agency.

I cannot thank them enough, especially Sara, Charlotte, Rheanna, and Hannah. Their creativity, professionalism, and genuine care shine through everything they do. I’m beyond thrilled with what they’ve created for Hermona Health, and they’ve given me so much confidence in the future of my business.

Highly recommended to anyone wanting not just a marketing team, but true partners in their growth.